About us

Just a stone's throw from the Rhine, in the heart of Basel, you'll find Ooid Store – a hidden gem that will enchant you with its clean design and carefully curated selection. Since opening in August 2014, we’ve been offering fashion that combines quality, timeless style, and a conscious approach to life.

For us, sustainability isn’t just about being eco-friendly – it’s about creating high-quality, lasting fashion that stands the test of time. We select brands that use natural fibers, but we also offer innovative synthetic materials. While we prioritize European production, some pieces come from overseas if they align with our values of high quality and responsible manufacturing. As a company and in our personal lives, we strive to live and act thoughtfully and with care.

We believe in transparency: we do our best to find the balance between style, sustainability, and everyday practicality – without chasing every trend. Whether you’re looking for timeless basics or special statement pieces, we take pride in offering personal, tailored advice to meet your needs.

When you visit us, you'll be warmly welcomed by me, Marianne Mumenthaler, the owner, or by our multilingual team. We share a passion for fashion and are happy to assist you in finding your perfect look.

Opened in August 2014 from Marianne Mumenthaler. Interior Design by Luiz Albisser. Store Pictures by Martin Holtkamp. Webshop by Konrad Sigl.