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Welcome to Ooid Store!

Discover a curated selection of unique, handpicked fashion pieces in our online shop – the same carefully chosen assortment that you’ll find in our Basel Store. Whether you're browsing from home or planning a visit, we invite you to explore timeless styles and quality craftsmanship.

Looking for personalized advice? Our in-store team is here to offer expert styling guidance and help you create looks that feel authentically you. A visit to our Basel store promises a thoughtful and inspiring shopping experience.

Stay connected with us on Instagram and Facebook for the latest trends and news. We hope you enjoy exploring our collection, and we can't wait to welcome you in person at Ooid Store!

New Arrivals

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Mogens Twill Pants, Seal Brown
Mogens Twill Pants, Seal Brown
New
Norse Projects Mogens Twill Pants, Seal Brown
CHF 169.00 *
Naples Polo, Brown Marl
Naples Polo, Brown Marl
New
Wax London Naples Polo, Brown Marl
CHF 149.00 *
Hoops M, Gold
New
Helena Rohner Hoops M, Gold
CHF 219.00 *
Mapes Bomber Jacket, French Roast
Mapes Bomber Jacket, French Roast
New
Embassy of Bricks and Logs Mapes Bomber Jacket, French Roast
CHF 329.00 *
Construction Jacket, Natural
Construction Jacket, Natural
New
You Must Create Construction Jacket, Natural
CHF 339.00 *
Curve Belt, Black
Curve Belt, Black
New
Folk Curve Belt, Black
CHF 85.00 *
The Still Lights, Ombra Anthracite
The Still Lights, Ombra Anthracite
New
Studio Melograno The Still Lights, Ombra Anthracite
CHF 36.00 *
Suit Cover Dress, Black
Suit Cover Dress, Black
New
Henrik Vibskov Suit Cover Dress, Black
CHF 389.00 *
Merino Wool Perkins Cardigan, Woodbine
Merino Wool Perkins Cardigan, Woodbine
New
Cordera Merino Wool Perkins Cardigan, Woodbine
CHF 385.00 *
Long Sleeve Tee, Koel Blue
Long Sleeve Tee, Koel Blue
New
Baserange Long Sleeve Tee, Koel Blue
CHF 109.00 *
The Still Lights, Nebbia Dusty Pink
The Still Lights, Nebbia Dusty Pink
New
Studio Melograno The Still Lights, Nebbia Dusty Pink
CHF 64.00 *
Claude Shorts, Brown Stripe
Claude Shorts, Brown Stripe
New
Baserange Claude Shorts, Brown Stripe
CHF 119.00 *
Assembly Jacket, Black Brushed
Assembly Jacket, Black Brushed
New
Folk Assembly Jacket, Black Brushed
CHF 269.00 *
The Still Lights, Nebbia Sage
The Still Lights, Nebbia Sage
New
Studio Melograno The Still Lights, Nebbia Sage
CHF 64.00 *
Barrel Leg Pants, Indigo Cord
Barrel Leg Pants, Indigo Cord
New
Folk Barrel Leg Pants, Indigo Cord
CHF 175.00 *
Miyuki Necklace Gold, Bordeaux
New
Helena Rohner Miyuki Necklace Gold, Bordeaux
CHF 99.00 *
Yamano 3, Camo Petrol Mud Grey
Yamano 3, Camo Petrol Mud Grey
New
Flower Mountain Yamano 3, Camo Petrol Mud Grey
CHF 209.00 *
Direction Cord Shirt, Washed Ink
Direction Cord Shirt, Washed Ink
New
Folk Direction Cord Shirt, Washed Ink
CHF 139.00 *
Replacement Jeans, Black
Replacement Jeans, Black
New
You Must Create Replacement Jeans, Black
CHF 245.00 *
Twisted Jeans, Natural
Twisted Jeans, Natural
New
You Must Create Twisted Jeans, Natural
CHF 229.00 *
Organic Cotton Polo, Striped
Organic Cotton Polo, Striped
New
Cordera Organic Cotton Polo, Striped
CHF 285.00 *
Double Chain Neck, Gold
Double Chain Neck, Gold
New
Helena Rohner Double Chain Neck, Gold
CHF 298.00 *
Atomic Cardigan, Grey
Atomic Cardigan, Grey
New
You Must Create Atomic Cardigan, Grey
CHF 259.00 *
Tee Shirt, Koel Blue
Tee Shirt, Koel Blue
New
Baserange Tee Shirt, Koel Blue
CHF 85.00 *
Talvi Hat, Natural
New
Franziska Luethy Talvi Hat, Natural
CHF 119.00 *
Merino Wool Oversized Tee, Anthracite
Merino Wool Oversized Tee, Anthracite
New
Cordera Merino Wool Oversized Tee, Anthracite
CHF 298.00 *
Yumi Jumpsuit, Denim
Yumi Jumpsuit, Denim
New
Baserange Yumi Jumpsuit, Denim
CHF 199.00 *
Daphne Heel Boots, Black
Daphne Heel Boots, Black
New
Pantanetti Daphne Heel Boots, Black
CHF 449.00 *
Available in store only!
Anti Shirt, Navy
Anti Shirt, Navy
New
You Must Create Anti Shirt, Navy
CHF 229.00 *
Available in store only!
Noemi Carro Boots, Black
Noemi Carro Boots, Black
New
Lorena Paggi Noemi Carro Boots, Black
CHF 359.00 *
Available in store only!
Type C, 50 ml
Type C, 50 ml
New
Henrik Vibskov Type C, 50 ml
CHF 119.00 *
Available in store only!
Dolcino Sweater, Magenta Burgundy
Dolcino Sweater, Magenta Burgundy
New
Sartoria Vico Dolcino Sweater, Magenta Burgundy
CHF 319.00 *
Available in store only!

News

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Discover our carefully curated collections – from essentials to outerwear. - Discover our carefully curated collections – from essentials to outerwear.
Discover our carefully curated collections – from essentials to outerwear.
24.09.2025
Summer is fading, the air turns crisp. Time for new materials, colors and silhouettes to carry us into autumn. At Ooid Store, the first seasonal highlights have arrived – thoughtfully selected and easy to combine.
more
Discover carefully selected arrivals for the season in motion! - Discover carefully selected arrivals for the season in motion!
Discover carefully selected arrivals for the season in motion!
24.09.2025
While summer is still in full swing, we’ve already welcomed the first Pre Autumn collections alongside high summer essentials – carefully curated and easy to wear.
more
New arrivals with a clear edge – STAN & more - New arrivals with a clear edge – STAN & more at Ooid Store
New arrivals with a clear edge – STAN & more
12.10.2025
This season is not just about colors and cuts, it’s also about material innovation. Only what stands out makes it in – carefully chosen, with an eye for the unexpected.New at Ooid Store: STAN, a Tokyo-based label crafting bags and backpacks from DCF – a translucent, ultra-lightweight fabric normally used in high-performance outdoor gear.
more
TEN YEARS OOID STORE - TEN YEARS OOID STORE
TEN YEARS OOID STORE
15.08.2024
A great reason to celebrate with you!Drinks & Snacks from 11am - 6pmIn all these years, we have gained a lot of experience, constantly questioned our way of working, set a new course and focussed on sustainable values. It goes without saying that we have discovered, celebrated and abandoned some trends, always with the idea of staying true to our line.
more
No question, we defy the wild weather changes! - No question, we defy the wild weather changes!
No question, we defy the wild weather changes!
15.08.2024
Layers are now simply the order of the day. We're stocking up on functional clothing that can be worn for many seasons and looks good at the same time. Check out our NEWS and enjoy browsing!
more
LET THE NEW SEASON BEGIN - LET THE NEW SEASON BEGIN
LET THE NEW SEASON BEGIN
15.08.2024
Black-and-white or do you prefer colors? What does your vision for spring look like? Our range offers a large selection of NEWS, now it's up to you to find the right pieces.
more
Our SALE starts today! - Our SALE starts today!
Our SALE starts today!
24.09.2025
Our SALE starts today! First reduced items from the current summer collection are now available at our Ooid Studio in the basement at St. Johanns-Vorstadt 46. Less space than usual, but with a nice view of the Rhine. Unfortunately the temporary location is not barrier-free (-1). Please ring and enter!
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