Welcome to Ooid Store!
Discover a curated selection of unique, handpicked fashion pieces in our online shop – the same carefully chosen assortment that you’ll find in our Basel Store. Whether you're browsing from home or planning a visit, we invite you to explore timeless styles and quality craftsmanship.
Looking for personalized advice? Our in-store team is here to offer expert styling guidance and help you create looks that feel authentically you. A visit to our Basel store promises a thoughtful and inspiring shopping experience.
Stay connected with us on Instagram and Facebook for the latest trends and news. We hope you enjoy exploring our collection, and we can't wait to welcome you in person at Ooid Store!
New Arrivals
News
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Discover our carefully curated collections – from essentials to outerwear.
24.09.2025
Summer is fading, the air turns crisp. Time for new materials, colors and silhouettes to carry us into autumn. At Ooid Store, the first seasonal highlights have arrived – thoughtfully selected and easy to combine.
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Discover carefully selected arrivals for the season in motion!
24.09.2025
While summer is still in full swing, we’ve already welcomed the first Pre Autumn collections alongside high summer essentials – carefully curated and easy to wear.
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New arrivals with a clear edge – STAN & more
24.09.2025
This season is not just about colors and cuts, it’s also about material innovation. Only what stands out makes it in – carefully chosen, with an eye for the unexpected.
New at Ooid Store: STAN , a Tokyo-based label crafting bags and backpacks from DCF – a translucent, ultra-lightweight fabric normally used in high-performance outdoor gear.
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TEN YEARS OOID STORE
15.08.2024
A great reason to celebrate with you!
Drinks & Snacks from 11am - 6pm
In all these years, we have gained a lot of experience, constantly questioned our way of working, set a new course and focussed on sustainable values. It goes without saying that we have discovered, celebrated and abandoned some trends, always with the idea of staying true to our line.
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No question, we defy the wild weather changes!
15.08.2024
Layers are now simply the order of the day. We're stocking up on functional clothing that can be worn for many seasons and looks good at the same time. Check out our NEWS and enjoy browsing!
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LET THE NEW SEASON BEGIN
15.08.2024
Black-and-white or do you prefer colors?
What does your vision for spring look like? Our range offers a large selection of NEWS , now it's up to you to find the right pieces.
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Our SALE starts today!
24.09.2025
Our SALE starts today!
First reduced items from the current summer collection are now available at our Ooid Studio in the basement at St. Johanns-Vorstadt 46. Less space than usual, but with a nice view of the Rhine. Unfortunately the temporary location is not barrier-free (-1). Please ring and enter!
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