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Welcome to Ooid Store!

Discover a curated selection of unique, handpicked fashion pieces in our online shop – the same carefully chosen assortment that you’ll find in our Basel Store. Whether you're browsing from home or planning a visit, we invite you to explore timeless styles and quality craftsmanship.

Looking for personalized advice? Our in-store team is here to offer expert styling guidance and help you create looks that feel authentically you. A visit to our Basel store promises a thoughtful and inspiring shopping experience.

Stay connected with us on Instagram and Facebook for the latest trends and news. We hope you enjoy exploring our collection, and we can't wait to welcome you in person at Ooid Store!

New Arrivals

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Brea Polo, Loden / Black
Brea Polo, Loden / Black
New
Demylee Brea Polo, Loden / Black
CHF 265.00 *
Pama LS Tee, Nara Red
Pama LS Tee, Nara Red
New
Baserange Pama LS Tee, Nara Red
CHF 79.00 *
Fold Pouch S, Magnet Brown
New
Packbags Fold Pouch S, Magnet Brown
CHF 60.00 *
Norse Standard Tee, Black
Norse Standard Tee, Black
New
Norse Projects Norse Standard Tee, Black
CHF 69.00 *
Sweater, Violet
Sweater, Violet
New
FUB Sweater, Violet
CHF 249.00 *
Shoulderstrap, Metal Blue
New
Packbags Shoulderstrap, Metal Blue
CHF 40.00 *
Jostha Trousers, Linen Cold Navy
Jostha Trousers, Linen Cold Navy
New
About Companions Jostha Trousers, Linen Cold Navy
CHF 198.00 *
Ribbit Knee Sock, Blue Checks
Ribbit Knee Sock, Blue Checks
New
Henrik Vibskov Ribbit Knee Sock, Blue Checks
CHF 35.00 *
Stoa Shirt, Ama Brown
Stoa Shirt, Ama Brown
New
Baserange Stoa Shirt, Ama Brown
CHF 155.00 *
Relic Dress, Black
Relic Dress, Black
New
Kloke Relic Dress, Black
CHF 349.00 *
Rosie Polo, Baltic Blue
New
Demylee Rosie Polo, Baltic Blue
CHF 269.00 *
Crosta Loafer, Tabacco
Crosta Loafer, Tabacco
New
Flecs Crosta Loafer, Tabacco
CHF 209.00 *
Storadal Cord Jacket, Espresso
Storadal Cord Jacket, Espresso
New
Norse Projects Storadal Cord Jacket, Espresso
CHF 375.00 *
Bykle Neps Rib Sock, Seal Brown
Bykle Neps Rib Sock, Seal Brown
New
Norse Projects Bykle Neps Rib Sock, Seal Brown
CHF 25.00 *
Padror Derby G VGT, Noir
Padror Derby G VGT, Noir
New
Kleman Padror Derby G VGT, Noir
CHF 199.00 *
Omato Turtleneck, Nara Red
Omato Turtleneck, Nara Red
New
Baserange Omato Turtleneck, Nara Red
CHF 99.00 *
Box, Black Felt
Box, Black Felt
New
Monique van Heist Box, Black Felt
CHF 335.00 *
Padror Derby G VGT, Cafe
Padror Derby G VGT, Cafe
New
Kleman Padror Derby G VGT, Cafe
CHF 199.00 *
Boy XL LS, Black Jersey
Boy XL LS, Black Jersey
New
Monique van Heist Boy XL LS, Black Jersey
CHF 155.00 *
Equinox Cord Shirt, Brown
Equinox Cord Shirt, Brown
New
Kloke Equinox Cord Shirt, Brown
CHF 189.00 *
Knitted Skirt, Hazel Mel.
Knitted Skirt, Hazel Mel.
New
FUB Knitted Skirt, Hazel Mel.
CHF 179.00 *
Yamano 3, Grey Black Brown
Yamano 3, Grey Black Brown
New
Flower Mountain Yamano 3, Grey Black Brown
CHF 259.00 *
Toni T-Shirt, Cream/Navy
Toni T-Shirt, Cream/Navy
New
Muse Wear Toni T-Shirt, Cream/Navy
CHF 75.00 *
Studio Sweatshirt, Blue
Studio Sweatshirt, Blue
New
You Must Create Studio Sweatshirt, Blue
CHF 298.00 *
Fine Stripe Sweater, Navy/Camel
Fine Stripe Sweater, Navy/Camel
New
TOAST Fine Stripe Sweater, Navy/Camel
CHF 255.00 *
Contrast Rib Socks, Classic Red
New
FUB Contrast Rib Socks, Classic Red
CHF 15.00 *
Kazana, Anthracite Light Brown
Kazana, Anthracite Light Brown
New
Flower Mountain Kazana, Anthracite Light Brown
CHF 249.00 *
Sweater, Hazel Mel.
Sweater, Hazel Mel.
New
FUB Sweater, Hazel Mel.
CHF 225.00 *
Raglan Top, Charcoal
Raglan Top, Charcoal
New
You Must Create Raglan Top, Charcoal
CHF 185.00 *
Retention Coat, Olive Taupe
Retention Coat, Olive Taupe
New
Kloke Retention Coat, Olive Taupe
CHF 629.00 *
Available in store only!
Utaza Kitano, Glacier
New
You Must Create Utaza Kitano, Glacier
CHF 198.00 *
Available in store only!
Heath Bomber Jacket, Brown
Heath Bomber Jacket, Brown
New
You Must Create Heath Bomber Jacket, Brown
CHF 595.00 *
Available in store only!

News

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Discover our carefully curated collections – from essentials to outerwear. - Discover our carefully curated collections – from essentials to outerwear.
Discover our carefully curated collections – from essentials to outerwear.
24.09.2025
Summer is fading, the air turns crisp. Time for new materials, colors and silhouettes to carry us into autumn. At Ooid Store, the first seasonal highlights have arrived – thoughtfully selected and easy to combine.
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Discover carefully selected arrivals for the season in motion! - Discover carefully selected arrivals for the season in motion!
Discover carefully selected arrivals for the season in motion!
24.09.2025
While summer is still in full swing, we’ve already welcomed the first Pre Autumn collections alongside high summer essentials – carefully curated and easy to wear.
more
New arrivals with a clear edge – STAN & more - New arrivals with a clear edge – STAN & more at Ooid Store
New arrivals with a clear edge – STAN & more
12.10.2025
This season is not just about colors and cuts, it’s also about material innovation. Only what stands out makes it in – carefully chosen, with an eye for the unexpected.New at Ooid Store: STAN, a Tokyo-based label crafting bags and backpacks from DCF – a translucent, ultra-lightweight fabric normally used in high-performance outdoor gear.
more
TEN YEARS OOID STORE - TEN YEARS OOID STORE
TEN YEARS OOID STORE
15.08.2024
A great reason to celebrate with you!Drinks & Snacks from 11am - 6pmIn all these years, we have gained a lot of experience, constantly questioned our way of working, set a new course and focussed on sustainable values. It goes without saying that we have discovered, celebrated and abandoned some trends, always with the idea of staying true to our line.
more
No question, we defy the wild weather changes! - No question, we defy the wild weather changes!
No question, we defy the wild weather changes!
15.08.2024
Layers are now simply the order of the day. We're stocking up on functional clothing that can be worn for many seasons and looks good at the same time. Check out our NEWS and enjoy browsing!
more
LET THE NEW SEASON BEGIN - LET THE NEW SEASON BEGIN
LET THE NEW SEASON BEGIN
15.08.2024
Black-and-white or do you prefer colors? What does your vision for spring look like? Our range offers a large selection of NEWS, now it's up to you to find the right pieces.
more
Our SALE starts today! - Our SALE starts today!
Our SALE starts today!
24.09.2025
Our SALE starts today! First reduced items from the current summer collection are now available at our Ooid Studio in the basement at St. Johanns-Vorstadt 46. Less space than usual, but with a nice view of the Rhine. Unfortunately the temporary location is not barrier-free (-1). Please ring and enter!
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