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Welcome to Ooid Store!

Discover a curated selection of unique, handpicked fashion pieces in our online shop – the same carefully chosen assortment that you’ll find in our Basel Store. Whether you're browsing from home or planning a visit, we invite you to explore timeless styles and quality craftsmanship.

Looking for personalized advice? Our in-store team is here to offer expert styling guidance and help you create looks that feel authentically you. A visit to our Basel store promises a thoughtful and inspiring shopping experience.

Stay connected with us on Instagram and Facebook for the latest trends and news. We hope you enjoy exploring our collection, and we can't wait to welcome you in person at Ooid Store!

New Arrivals

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Talvi Hat, Royal Blue
New
Franziska Luethy Talvi Hat, Royal Blue
CHF 119.00 *
Seamless Hand Warmer, Fleece, D. Brown
New
Rototo Seamless Hand Warmer, Fleece, D. Brown
CHF 59.00 *
Barrel Leg Trousers, Denim Blue
Barrel Leg Trousers, Denim Blue
New
TOAST Barrel Leg Trousers, Denim Blue
CHF 198.00 *
Rami Scarf, Brown/Black
Rami Scarf, Brown/Black
New
Franziska Luethy Rami Scarf, Brown/Black
CHF 129.00 *
Berthe, Multi Camel
Berthe, Multi Camel
New
Naguisa Berthe, Multi Camel
CHF 220.00 *
Catch Match Scarf, Black
Catch Match Scarf, Black
New
Henrik Vibskov Catch Match Scarf, Black
CHF 179.00 *
Single Strap Crossbody 240GL, Burgundy
Single Strap Crossbody 240GL, Burgundy
New
Modern Weaving Single Strap Crossbody 240GL, Burgundy
CHF 398.00 *
Ludvig Jacket, Black
Ludvig Jacket, Black
New
Elvine Ludvig Jacket, Black
CHF 299.00 *
Narrow Oval Tote 208, Brown
Narrow Oval Tote 208, Brown
New
Modern Weaving Narrow Oval Tote 208, Brown
CHF 295.00 *
Yamano 3, Dark Grey Anthra Black
Yamano 3, Dark Grey Anthra Black
New
Flower Mountain Yamano 3, Dark Grey Anthra Black
CHF 209.00 *
Padror Suede Derby, Chocolat
Padror Suede Derby, Chocolat
New
Kleman Padror Suede Derby, Chocolat
CHF 175.00 *
Suro Socks, Dusty Blue
Suro Socks, Dusty Blue
New
RUS Suro Socks, Dusty Blue
CHF 69.00 *
Cable Cardi, Stone
Cable Cardi, Stone
New
TOAST Cable Cardi, Stone
CHF 359.00 *
Wide Leg Trousers, Java
Wide Leg Trousers, Java
New
TOAST Wide Leg Trousers, Java
CHF 225.00 *
The Still Lights, Ombra Coffee
The Still Lights, Ombra Coffee
New
Studio Melograno The Still Lights, Ombra Coffee
CHF 36.00 *
Talvi Hat, Wood
New
Franziska Luethy Talvi Hat, Wood
CHF 119.00 *
Slim Lamb Sack, 198, Brown
Slim Lamb Sack, 198, Brown
New
Modern Weaving Slim Lamb Sack, 198, Brown
CHF 295.00 *
Tatlow Puffer Jacket, Black
Tatlow Puffer Jacket, Black
New
Embassy of Bricks and Logs Tatlow Puffer Jacket, Black
CHF 320.00 *
Mogens Cord Pants, Dark Navy
Mogens Cord Pants, Dark Navy
New
Norse Projects Mogens Cord Pants, Dark Navy
CHF 209.00 *
Padror Derby G VGT, Noir
Padror Derby G VGT, Noir
New
Kleman Padror Derby G VGT, Noir
CHF 199.00 *
Replacement Jeans, Black
Replacement Jeans, Black
New
You Must Create Replacement Jeans, Black
CHF 245.00 *
Mapes Bomber Jacket, French Roast
Mapes Bomber Jacket, French Roast
New
Embassy of Bricks and Logs Mapes Bomber Jacket, French Roast
CHF 329.00 *
Available in store only!
C-Bag, Black
C-Bag, Black
New
Bea Mombaers C-Bag, Black
CHF 550.00 *
Available in store only!
Zonza Puffer Jacket, Black
Zonza Puffer Jacket, Black
New
Embassy of Bricks and Logs Zonza Puffer Jacket, Black
CHF 349.00 *
Available in store only!
Rib Knit Sweater, Apricot/Apple
Rib Knit Sweater, Apricot/Apple
New
Anntian Rib Knit Sweater, Apricot/Apple
CHF 479.00 *
Available in store only!
Big Simple Dress, Print 09
Big Simple Dress, Print 09
New
Anntian Big Simple Dress, Print 09
CHF 769.00 *
Available in store only!
Slim Lamb Sack, 198, Crimson
Slim Lamb Sack, 198, Crimson
New
Modern Weaving Slim Lamb Sack, 198, Crimson
CHF 295.00 *
Available in store only!
Winterport Coat, D. Brown
Winterport Coat, D. Brown
New
Horlisun Winterport Coat, D. Brown
CHF 449.00 *
Available in store only!
Capital Blouson Jacket, Black
Capital Blouson Jacket, Black
New
Horlisun Capital Blouson Jacket, Black
CHF 565.00 *
Available in store only!
Pleated Skirt, Navy
Pleated Skirt, Navy
New
Sartoria Vico Pleated Skirt, Navy
CHF 319.00 *
Available in store only!
Classic Cardigan, Burgundy
Classic Cardigan, Burgundy
New
Sartoria Vico Classic Cardigan, Burgundy
CHF 379.00 *
Available in store only!
Zonza Puffer Jacket, French Roast
Zonza Puffer Jacket, French Roast
New
Embassy of Bricks and Logs Zonza Puffer Jacket, French Roast
CHF 349.00 *
Available in store only!

News

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Discover our carefully curated collections – from essentials to outerwear. - Discover our carefully curated collections – from essentials to outerwear.
Discover our carefully curated collections – from essentials to outerwear.
24.09.2025
Summer is fading, the air turns crisp. Time for new materials, colors and silhouettes to carry us into autumn. At Ooid Store, the first seasonal highlights have arrived – thoughtfully selected and easy to combine.
more
Discover carefully selected arrivals for the season in motion! - Discover carefully selected arrivals for the season in motion!
Discover carefully selected arrivals for the season in motion!
24.09.2025
While summer is still in full swing, we’ve already welcomed the first Pre Autumn collections alongside high summer essentials – carefully curated and easy to wear.
more
New arrivals with a clear edge – STAN & more - New arrivals with a clear edge – STAN & more at Ooid Store
New arrivals with a clear edge – STAN & more
12.10.2025
This season is not just about colors and cuts, it’s also about material innovation. Only what stands out makes it in – carefully chosen, with an eye for the unexpected.New at Ooid Store: STAN, a Tokyo-based label crafting bags and backpacks from DCF – a translucent, ultra-lightweight fabric normally used in high-performance outdoor gear.
more
TEN YEARS OOID STORE - TEN YEARS OOID STORE
TEN YEARS OOID STORE
15.08.2024
A great reason to celebrate with you!Drinks & Snacks from 11am - 6pmIn all these years, we have gained a lot of experience, constantly questioned our way of working, set a new course and focussed on sustainable values. It goes without saying that we have discovered, celebrated and abandoned some trends, always with the idea of staying true to our line.
more
No question, we defy the wild weather changes! - No question, we defy the wild weather changes!
No question, we defy the wild weather changes!
15.08.2024
Layers are now simply the order of the day. We're stocking up on functional clothing that can be worn for many seasons and looks good at the same time. Check out our NEWS and enjoy browsing!
more
LET THE NEW SEASON BEGIN - LET THE NEW SEASON BEGIN
LET THE NEW SEASON BEGIN
15.08.2024
Black-and-white or do you prefer colors? What does your vision for spring look like? Our range offers a large selection of NEWS, now it's up to you to find the right pieces.
more
Our SALE starts today! - Our SALE starts today!
Our SALE starts today!
24.09.2025
Our SALE starts today! First reduced items from the current summer collection are now available at our Ooid Studio in the basement at St. Johanns-Vorstadt 46. Less space than usual, but with a nice view of the Rhine. Unfortunately the temporary location is not barrier-free (-1). Please ring and enter!
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