In 2010 designer Nadja Stäubli and a friend from the University of the Arts founded Schönstaub in Zurich, Switzerland. After successfully launching their line of products and working together for two years they persued individual ventures as Nadja continued to further develop the Schönstaub collection with Stephanie Aebischer, head of sales. From the beginning, premium quality in aesthetics and material has been first priority. Carpets and bath towels are created in collaboration with leading manufacturing enterprises. Together, they develop products that incorporate photorealistic motives, graphic elements and fine drawings.